Music CD Distribution for Gift Shops and Book Stores

Founded in 1990, April Avenue Music is a gift music CD distributor, 
offering wholesale music CD distribution for giftware retailers, bookstores, 
and specialty shops, located across the USA and Canada. 

Create a pleasant shopping ambience 
with appealing music that sells itself. 

• Start with a small opening order.

• Use very little display space.

• Earn attractive margins. 

• Carry just the titles that turn over fastest in your store.

• Play our free store-play demo CDs on your existing CD player.*

• Create a pleasing ambience in your store with familiar tunes from Broadway shows, Hollywood movies, and the radio.

• Purchase in confidence. Your satisfaction is guaranteed! **

Scroll down and learn how to get started, or read this recommendation from a satisfied Canadian retailer (Nutters Bulk & Natural Foods):

"Here is a success story I'd like all Nutters owners to know about. It involves a BC firm, April Avenue Music. They sell easy listening instrumental music CDs that you can play and sell in your store. My store has sold over 1,100 of their music CDs and cassettes over the past 9 years. Sales have remained strong in recent years as well, with close to 130 CDs sold in the past 2 years alone. 

Our customers enjoy hearing the free sample CDs in our store because the music is cheerful and soothing, and the tunes are easily recognizable. After hearing the music, my customers often purchase the CDs for themselves. So we get not only a pleasant ambiance in our store, but steady sales as well, while using very little display space on our counter.

If you want to sell music CDs in your store, here are some tips:

1. Tell your staff that the CDs you are selling should be played exclusively and at all times, as they generate sales revenue. 
   

2. Play the music loud enough to be enjoyed, but not so loud as to interfere with conversation. Use a better-quality stereo that sounds good, and spreads the sound evenly throughout your store. Use a neutral tone setting that does not exaggerate the bass or treble.
   

3. Display the CDs near the cash register, with signage indicating which CD is playing. Our sign says "Music Now Playing. Available Here." Ensure that your staff are familiar with each CD. Tell them that if your customers inquire about the CDs, it is their job to show friendly enthusiasm, to respond helpfully to any questions, and to inform the customers that the CDs are for sale in your store.
   

4. Some CDs will sell faster than others, depending on the season. Re-order frequently, to keep the better sellers in stock. April Avenue Music does not employ sales reps, but it's easy to order by phone, and the minimums are very reasonable. As well, any overstock is fully returnable for credit or refund within one year of purchase.

You can reach April Avenue Music at 1 800 567-8878. Their service is helpful, dependable, and prompt.

J. F.
Nutters Bulk & Natural Foods
Saskatchewan, Canada"

To get started now, listen to some music samples from our list of best-selling CDs.

Our music offers a beautiful, refreshing ambience that puts your customers at ease, making their shopping experience more enjoyable, and encouraging them to stay longer and discover all that your store has to offer.  Tailor-made for gift shops and bookstores, April Avenue Music CDs are recorded at a relatively even volume level so as not to disturb the conduct of your business. Yet their appeal stimulates  impulse music purchases  and repeat sales.   

Simply display our CDs, play our full-length demos in your store, and enjoy our refreshing music. When your customers ask about the music they have been hearing in the background, introduce the particular CD that has been playing, and explain that it is available for purchase - from you! It's that simple: Play, enjoy, and sell!

If you would like to learn more about our CDs, you can browse our web site and listen to our numerous music samples. Or consider our suggested opening order. Please note that we do not post wholesale prices on this web site. 

To find out how easy it is to place a  small trial order , please phone us now at 1 800 567-8878 or use our contact form. Whether your shop is located in the USA or Canada, we will be pleased to provide wholesale pricing and help you choose suitable CDs for your store . 

* Demo copies are not to be sold or given away, and remain the property of April Avenue Music.

** April Avenue Music has been producing and marketing music CDs for giftware retailers since 1990. Our guarantee has never changed: If you are not happy with our CDs for any reason, you may return any or all of your music CD purchase for a credit or refund at your option within one year of the original invoice date. Returns must be authorized in advance, and you are responsible for mailing costs both ways. If a particular title is not suitable for your store, please return the free demo CD along with the inventory. To cover the cost of broken jewel boxes and removal of price sticker residue, a re-stocking charge of up to 5% may apply. 

If you purchased our CDs from one of our distributors, please contact them regarding their particular return policies.

Whether you are located in the USA or Canada, we will be pleased to serve you.

To get started, view a suggested opening order.

We welcome former Lifedance Distribution customers.